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William Prince

Director/Creative Producer/Writer

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Director Showreel

Selected clips from recent work directed by William Prince.

River Island - Travel in Style

Campaign for River Island’s Spring/Summer ‘25 collection launch.

Content includes online ads, hero films, social media cut-downs, OOH promos, in-store marketing assets.

Directed by William Prince.

Shark Beauty - FlexStyle - Black Sparkle

One of multiple ads directed for Shark Beauty's Limited Edition Black Sparkle FlexStyle.

Rolled out on multiple platforms including a 30 second hero ad and shorter edits for social media advertising, as well as an exclusive in-store launch for Harrods.

Directed by William Prince.

Bupa - Break Through & Be Heard

Directed by William Prince

Production Company - Millk

30 second cut of Bupa's 'Break through and be heard' campaign designed to help support parents and families spot and treat the signs of poor mental health in children.

Full length version can be seen on Bupa's website:

https://www.bupa.co.uk/health/health-insurance/young-persons-mental-health

Araldite - Sticks Strong. Lasts Long

Commercial for Araldite Glue.

Directed by William Prince.

Production Company - Dock 10.

Agency - Dinosaur.

Puma - Trinomic

Brand Film highlighting the re-issue of the Puma Trinomic product line.

Produced and Directed by William Prince.

Ron - Short Film

Teaser Trailer for the short film, ‘Ron’.

Currently screening at festivals internationally.

Mel pays a visit to her new dementia patient, Ron. During her visit, Ron’s behaviour raises more concerns than she originally expected.

Directed by William Prince
Produced by Catherine Jeffrey
Written & Edited by Gareth Harrison
Director of Photography - Chris Robson
Assistant Camera - James Morgan
Sound Recordist - Mick Close
Music & Sound Mix - Adam Nabarro-Steel
Make Up – Louise Phelan
VFX – Northforge

Cast:
Mel – Lynn Roden
Ron – Ray Castleton

Thanks to:
Alex Priestley Talent

Bupa - Mental Health - Addiction

One of several brand films directed for Bupa’s Mental Health campaign.

Directed by William Prince.

Gloria - Training Film

Trailer for the short film ‘Gloria.’

Gloria was commissioned as a series of short film dramas by the Defence Science and Technology Laboratory (Dstl) to showcase potential future threats within the intelligence community.

The final films were used as part of a training campaign for the defence community.

Production Company - Roebuck Productions.

Written & Directed by William Prince.

Shark Beauty Range TVC

TV Commercial for Shark Beauty FlexStyle range.

Directed by William Prince.

Bupa - Mental Health - Anxiety & Depression

One of several brand films directed for Bupa’s Mental Health campaign.

Directed by William Prince.

Shark Vacuum – Commercial

Shark Vacuum – NZ780UK.

One of many commercials directed for Shark Vacuum products.

Directed by William Prince.

Shark Beauty - Flex Style - Limited Edition

Commercial for Shark Beauty Flexstyle Campaign.

Directed by William Prince.

Shark Beauty - Flex Style Christmas Ad

One of several commercials directed for Shark Beauty for their 2022 Christmas campaign.

Directed by William Prince.

D-Line - Happy Christmas

Online commercial for D-Line

Production Company - Takagari

Produced & Directed by William Prince

Click - Short Film

Trailer for the award winning short film Click.

Click screened at multiple international film festivals.

Commissioned by UK Film Council & Screen Yorkshire.

Written & Directed by William Prince.

Full film can be seen at:

https://youtu.be/aT7JPhy8c3g

https://www.youtube.com/watch?v=b-OIfpvsH3E

https://vimeo.com/29684948

London Fire Brigade - EUR

Short edit of full-length documentary produced for London Fire Brigade following their Emergency Response training exercise.

Agency: Takagari.

Produced & Directed by William Prince.

Yorkshire Tea - Have a Proper Brew

Brand film for Yorkshire Tea to celebrate ‘Yorkshire Day’ featuring Michael Vaughan & David Lloyd.

Directed by William Prince.

Production Company - Limehouse.

Santander - Brand Film

Brand film for Santander.

Directed by William Prince.

Machinations - Short Film

Short film screened at multiple international film festivals.

Written and Directed by William Prince.

Cifas - Cyber Fraud Training

Teaser Trailer for the Cifas Cyber Fraud training programme.

Interactive training films for organisations & individuals.

Written & Directed by William Prince.

Park Inn - Trolls on the Loose

Online Ad Campaign for Park Inn hotels and the feature film ‘Trolls’.

Directed by William Prince.

Blackout - Short Film

Short Film starring Darren Morfitt (Dog Soldiers, Doomsday) about a man who wakes up on the moors with no recollection of how he got there.

Blackout resulted in a successful festival run throughout the UK and played in numerous major festivals and was nominated for several awards.

“Tense and atmospheric. Using classic horror motifs without being clichéd, Blackout looks great and is compelling viewing.”
Bradford International Film Festival.

Written & Directed by William Prince.

Siemens Oil & Gas - Brand Film

Brand Film for Siemens.

Directed by William Prince.

Agency/Production Company - WRG.

Tom Brookes, Oh My - Music Promo

Music Promo to accompany Tom Brookes' single.

Directed by William Prince.

Director Showreel

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River Island - Travel in Style

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Shark Beauty - FlexStyle - Black Sparkle

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Bupa - Break Through & Be Heard

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Araldite - Sticks Strong. Lasts Long

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 Ad for Araldite Glue. Directed by William Prince.

Puma - Trinomic

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Ron - Short Film

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Bupa - Mental Health - Addiction

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Gloria - Training Film

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Shark Beauty Range TVC

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Shark Flexstyle - Beauty Range - TVC

Bupa - Mental Health - Anxiety & Depression

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Shark Vacuum – Commercial

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Shark Beauty - Flex Style - Limited Edition

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Shark Beauty - FlexStyle - Pink and Lilac

Shark Beauty - Flex Style Christmas Ad

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D-Line - Happy Christmas

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Click - Short Film

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London Fire Brigade - EUR

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Yorkshire Tea - Have a Proper Brew

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Yorkshire Tea - Have a Proper Brew

Santander - Brand Film

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Machinations - Short Film

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Cifas - Cyber Fraud Training

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Park Inn - Trolls on the Loose

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Blackout - Short Film

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Siemens Oil & Gas - Brand Film

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Tom Brookes, Oh My - Music Promo

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